Most businesses nowadays use and rely the internet to help and aid them in every possible way. We have seen online shops thrive online, internet based stores, and other things we use the internet for our businesses. One such method is SEO or search engine optimization. Tons of businesses nowadays – whether large or small use SEO to help them gain more customers and market. SEO has constantly proven their usefulness to various people especially the ones who need them for their businesses.
This article will provide insight and information towards SEO, the best SEO software for small businesses, and other relevant information regarding SEO.
What is SEO?
SEO or Search Engine Optimization is the practice of increasing the quality and the quantity of internet traffic to your website through the search engine results. It is a simple activity of ensuring that the website for your business can be and will be easily found in search engines like Yahoo, Bing, and Google for phrases or words that are relevant or similar to what your site is offering.
The whole process of search engine optimization is pretty complex and has a lot of thought and consideration put into it in order for it to be successful. If the search engine optimization is done right, it can truly help your business in many ways especially if you are still staring and are looking for more customer engagement and internet traffic to your website.
Small and large businesses online rely on search engine optimization to increase their views and traffic. However, it is not a simple task. You have to be fluent and knowledgeable in the field and there is no crash course for you to master it directly. There are however, search engine optimization software and SEO tools to aid you in your task to increase traffic. The following provides a simple list of best SEO software for small businesses.
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Best SEO Software for Small Businesses
- Google Analytics
This SEO tools provided by Google is a completely free yet really powerful website analytics tool. All you have to do is to install it on your website of choice, and they you will immediately be able to report on marketing tactics which drive the most traffic, marketing tactics that drives the most sales conversions and leads, how visitors are using your site, and which specific content they prefer, and other important information you need.
- Rank Ranger
Unlike Google Analytics, Rank Ranger is an all around analysis tool for Search Engine Optimization. Specifically, Rank Ranger specializes and does best when it comes to tracking your keyword rankings. With the help of this SEO tool, you will be able to track the organic rankings of your website in the major search engines like Yahoo and Google over a course of time, plus local rankings as well. This will make identifying the trends which are going up or down in your website so you can adjust your strategy easily.
This specific search engine optimization software has grown in popularity and usage among digital marketers and business owners. One specific feature that Ahref excel is providing insights on your competitors. With this, you will be able to analyze your competition enabling you to create more effective SEO and adjust your strategy. Aside from this, Ahref is also able to find keywords and content, offer advance analytics to track your website, and check your backlinks.
- SEO Quake
SEO Quake is a simple search engine optimization tool for small businesses because of its easy use. This SEO tool comes in a form of a plugin in your browser. This is very handy as quick reference tool for evaluating your own website and also your competitor’s website. Basically this search engine optimization software is practically easy to use and recommended if you want a quick analysis and evaluation of a website.
- Uber Suggest
This search engine optimization software is an online keyword generator that is free to use. Its features are pretty straightforward; it can be used to generate and brainstorm new keywords and to analyze old keywords you used. You can then eaily filter the results and use the data to find out when the keyword you generated is commonly used, thus generating more traffic in your website. The keywords can also be copied and pasted or download into a CSV format file for further reference and use.
(Click here to read the 13 SEO Tools Every Small Business Should Be Using)
Investing in a Search Engine Optimization software or tool is a really big step for your company and your website. It is best that you research about it before trying and try to look for search engine optimization software you can comfortably use and is sufficient for your business. Lastly, be patient with results for it takes time before you will become a master of SEO.