Most businesses today use and rely on the internet to help them in every possible way. Businesses big and small utilize the internet to promote their products and services, using a variety of marketing tools. One of the most useful online marketing methods is called SEO, or search engine optimization. SEO has been consistently useful to various people, especially the ones who need them for their businesses.
This article will provide insight and information towards SEO, the best SEO software for small businesses, and other relevant information regarding SEO.
What is SEO?
SEO or Search Engine Optimization is the practice of using keywords and search results to increase the quality and the quantity of consumer traffic to your website. SEO, put simply, is a tactic that ensures that your website will be easily found in search engines like Yahoo and Google. This is done by relating keywords and phrases to the content on your site.
The whole process of SEO is pretty complex and requires a lot of thought to be put into it in order for it to work. When search engine optimization is done right, your website will be ranked higher in Google, etc. and your content will be seen by potential customers. That will be is extremely beneficial to your business.
Any business with an online presence relies on search engine optimization to increase their traffic. However, it is not a simple task. You have to be fluent and knowledgeable in the field and there is no crash course or quick solutions. However there are several SEO tools that aid you in your aim to increase traffic. The following list provides a few of the best SEO software for small businesses.
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Best SEO Software for Small Businesses
- Google Analytics
This SEO tool is provided by Google and is completely free, yet is very powerful. All you have to do is to install it on your website, and you will be able to track which marketing tactics provide the most traffic and result in sales conversions and leads. You can also see how visitors are using your site and which specific content they prefer. Google analytics is a great tool and even though it’s free, it’s one of the best SEO software for small businesses.
- Rank Ranger
Unlike Google Analytics, Rank Ranger is an all around analysis tool for SEO. Specifically, Rank Ranger specializes in tracking your keyword rankings. With the help of this SEO tool, you will be able to track the organic rankings of your website in major search engines over a select period of time, plus local rankings. This will help in identifying the trends which are going up or down in your website so you can adjust your strategy easily.
This specific search engine optimization software has grown in popularity and usage among digital marketers and business owners. One specific feature that Ahref excel is providing insights on your competitors. With this, you will be able to analyze your competition enabling you to create more effective SEO and adjust your strategy. Aside from this, Ahref is also able to find keywords and content, offer advance analytics to track your website, and check your backlinks.
- SEO Quake
SEO Quake is a simple search engine optimization tool for small businesses because of its ease of use. This SEO tool comes in a form of a plugin in your browser. This is very handy as quick reference tool for evaluating your own website and also your competitor’s website. Basically this search engine optimization software is easy to use and recommended if you want a quick analysis and evaluation of a website.
- Uber Suggest
This search engine optimization software is an online keyword generator that is free to use. Its features are pretty straightforward, as it can be used to generate new keywords and to analyze old keywords you used. You can then easily filter the results and use the data to find out when the keyword you generated is commonly used which will bring more traffic to your website. The keywords can also be copied and pasted or downloaded into a CSV format file for further reference and use.
(Click here to read the 13 SEO Tools Every Small Business Should Be Using)
Investing in a Search Engine Optimization software or tool is a really big step for your company and your website. It is best that you research about it before trying and try to look the best SEO software for small businesses that you can comfortably use and is sufficient for your needs. Lastly, be patient with results for it takes time before you will become a master of SEO.